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| Criterion |  Innovation Morphological Analysis |  UX Research Surveys |  Product Discovery Outcome-Driven Innovation |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 3-14 Tage | Mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 50+ | 2-6 researchers plus sample | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Survey Results, Charts, Segment Insights | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | QuantitativeResearchValidation | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityWorkshopDivergence |