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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 h30-60 minMehrere Wochen30-60 min
Participantsdifferent
2-83-122-6 researchers plus sample2-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistReverse Ideas, Risk Themes, Solution IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
IdeationInnovationCreativity
BrainstormingIdeationCreativityRisk
OutcomesInnovationResearchQuantitative
BrainstormingIdeationCreativityReframingInnovation
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