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| Criterion |  Innovation Morphological Analysis |  Innovation Design Sprint |  Product Discovery Outcome-Driven Innovation |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 h | 4-5 Tage | Mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 5-8 | 2-6 researchers plus sample | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Prototype, Test Findings, Decision Rationale | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | Design sprintPrototypeValidationInnovation | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityWorkshopDivergence |