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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
LowMediumLowLow
Timedifferent
25-40 min90-180 min initial, dann laufend20-35 min30-60 min
Participantsdifferent
1-53-81-52-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Learning Card with evidence and next actionKPI Tree, Owner ListTest Card with a pre-set thresholdCounter Metric List, Guardrail Definitions
Tagsno overlap
ExperimentsValidationDiscoveryLearning
MetricsStrategyAlignmentMeasurement
ExperimentsValidationDiscoveryHypothesis
MetricsMeasurementStrategyExperiments
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