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| Criterion |  Product Discovery Landing Page Test |  Growth North Star Metric |  Growth Pirate Metrics AARRR |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-2 h | 1-2 h Setup, laufend | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | 3-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | North Star metric, Input metric tree, Measurement cadence | AARRR funnel, Metric baseline, Experiment backlog | Experiment card, Result summary, Next bet |
Tagsno overlap | ValidationConversionMarketing | GrowthMetricsAlignmentRetention | GrowthMetricsExperiments | MarketingGrowthExperimentsLearning |