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| Criterion |  Product Discovery Landing Page Test |  Facilitation Alignment Mapping |  Product Strategy SMART Goals |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-2 h | 15-30 min | 90-180 min initial, dann laufend |
Participantsdifferent | Nutzertraffic | 4-12 | 1-8 | 3-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Alignment Map, Open Issues, Decision Questions | SMART Goal, Measurement Note, Deadline | KPI Tree, Owner List |
Tagsno overlap | ValidationConversionMarketing | AlignmentStakeholdersStrategyFacilitation | GoalsPlanningMeasurementAlignment | MetricsStrategyAlignmentMeasurement |