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| Criterion |  Product Strategy KPI Tree |  UX Research HEART Framework |  Growth A/B Testing |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 90-180 min initial, dann laufend | 120 min initial, dann laufend | 1-4 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 3-8 | 3-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | KPI Tree, Owner List | HEART-GSM Table, Dashboard | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments |