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Criterion
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
90-180 min initial, dann laufend90-180 min1-5 Tage30-60 min
Participantsdifferent
3-83-6Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
KPI Tree, Owner ListGQM Table, Metric ProfilesClick Data, Interest Signal, Learning DecisionCounter Metric List, Guardrail Definitions
Tagsno overlap
MetricsStrategyAlignmentMeasurement
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandDiscovery
MetricsMeasurementStrategyExperiments
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