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| Criterion | ![]() Product Strategy KPI Tree | ![]() Growth Funnel Analysis | ![]() Growth Flywheel | ![]() Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 90-180 min initial, dann laufend | 1-3 h | 60-120 min | 1-2 h |
Participantsdifferent | 3-8 | 1-5 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | KPI Tree, Owner List | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | AnalyticsConversionGrowth | GrowthRetentionConversion | GrowthMetricsAlignmentRetention |



