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| Criterion |  Product Strategy KPI Tree |  Growth Flywheel |  Growth Funnel Analysis |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 90-180 min initial, dann laufend | 60-120 min | 1-3 h | 30-60 min |
Participantsdifferent | 3-8 | 3-8 | 1-5 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | KPI Tree, Owner List | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Counter Metric List, Guardrail Definitions |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | GrowthRetentionConversion | AnalyticsConversionGrowth | MetricsMeasurementStrategyExperiments |