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Criterion
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumHighLow
Timedifferent
90-180 min initial, dann laufend60-120 min1-4 Wochen30-60 min
Participantsdifferent
3-83-81-62-6
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
KPI Tree, Owner ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summaryCounter Metric List, Guardrail Definitions
Tagsno overlap
MetricsStrategyAlignmentMeasurement
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
MetricsMeasurementStrategyExperiments
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