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| Criterion |  Product Discovery Kano Model |  Product Discovery Jobs to Be Done |  Innovation Round Robin Brainstorming |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 Wochen | 20-45 min | 30-60 min |
Participantsdifferent | 10-50 | 5-12 Interviews | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Job Stories, Outcome Statements, Opportunity List | Idea List, Cluster, Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | SatisfactionPrioritizationCustomer | CustomerOutcomesNeeds | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityWorkshopDivergence |