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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 Wochen | Mehrere Wochen | 20-45 min | 3-14 Tage |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | Based on research question | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights |
Tagsno overlap | CustomerOutcomesNeeds | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure | QuantitativeResearchValidation |