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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Wochen2-6 h45–90 min30-60 min
Participantsdifferent
5-12 Interviews3-103-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListFMEA Table, Risk Priority, Mitigation ActionsTheme clusters, Insight statements, Opportunity areasFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
CustomerOutcomesNeeds
RiskQualityOperationsRoot cause
SynthesisQualitativeRoot cause
Root causeQualityOperations
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