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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Product Discovery Outcome-Driven Innovation |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 Wochen | 30–60 min | Mehrere Wochen | 45–90 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | OutcomesInnovationResearchQuantitative | SynthesisQualitativeRoot cause |