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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen30–60 min1-3 h45–90 min
Participantsdifferent
5-12 Interviews4-82-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsCausal Loop Diagram, Feedback Notes, Leverage PointsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
FeedbackSystems thinkingCausalityDynamics
SynthesisQualitativeRoot cause
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