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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |  UX Research Card Sorting |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-3 Wochen | 1 Tag bis mehrere Wochen | 20-45 min | Mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 4-10 | Based on research question | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | InnovationPrototypeResearch | Information architectureNavigationStructure | OutcomesInnovationResearchQuantitative |