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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Contextual Inquiry |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-3 Wochen | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-12 Beobachtungen | 3-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Field Notes, Workflow Insights, Pain Points | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | CustomerOutcomesNeeds | UX researchObservationContext | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |