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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen45–90 min30-60 min15-90 min daily
Participantsdifferent
5-12 Interviews3-101-61
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTheme clusters, Insight statements, Opportunity areasPareto Chart, Top Causes, Focus ListPriority Task, Completion Note, Daily Focus
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeRoot cause
PrioritizationQualityFocusRoot cause
PrioritizationProductivityFocusExecution
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