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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen45–90 min1-2 Tage30-60 min
Participantsdifferent
5-12 Interviews3-1010-501-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTheme clusters, Insight statements, Opportunity areasKano Matrix, Feature Classes, Priority ThemesPareto Chart, Top Causes, Focus List
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeRoot cause
SatisfactionPrioritizationCustomer
PrioritizationQualityFocusRoot cause
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