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| Criterion |  UX Research Customer Journey Mapping |  Growth North Star Metric |  Facilitation Alignment Mapping |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-2 h | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | 3-8 | 4-12 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | North Star metric, Input metric tree, Measurement cadence | Alignment Map, Open Issues, Decision Questions | KPI Tree, Owner List |
Tagsno overlap | JourneyServiceService design | GrowthMetricsAlignmentRetention | AlignmentStakeholdersStrategyFacilitation | MetricsStrategyAlignmentMeasurement |