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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |  Facilitation Stakeholder Mapping |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 90-180 min initial, dann laufend | 60–90 min | 30-60 min |
Participantsdifferent | 4-10 | 3-8 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List | Stakeholder Map, Engagement Plan, Risk Notes | Counter Metric List, Guardrail Definitions |
Tagsno overlap | JourneyServiceService design | MetricsStrategyAlignmentMeasurement | StakeholdersAlignmentFacilitationChange | MetricsMeasurementStrategyExperiments |