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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |  Product Strategy SMART Goals |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 90-180 min initial, dann laufend | 15-30 min | 90-180 min |
Participantsdifferent | 4-10 | 3-8 | 1-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List | SMART Goal, Measurement Note, Deadline | GQM Table, Metric Profiles |
Tagsno overlap | JourneyServiceService design | MetricsStrategyAlignmentMeasurement | GoalsPlanningMeasurementAlignment | MetricsMeasurementEngineeringAlignment |