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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |  Business Strategy Ansoff Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 90-180 min initial, dann laufend | 45-90 min | 1-2 h |
Participantsdifferent | 4-10 | 3-8 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List | Ansoff Matrix, Growth Options, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | MetricsStrategyAlignmentMeasurement | GrowthStrategyMarketPortfolio | AlignmentStakeholdersStrategyFacilitation |