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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Product Strategy SMART Goals |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 15-30 min | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | 3-8 | 1-8 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | SMART Goal, Measurement Note, Deadline | KPI Tree, Owner List |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | GoalsPlanningMeasurementAlignment | MetricsStrategyAlignmentMeasurement |