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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 h30-60 min1-6 Wochen1-4 h
Participantsdifferent
4-102-84-103-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogFishbone Diagram, Cause Categories, Investigation Backlog8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
JourneyServiceService design
Root causeQualityOperations
QualityProblem solvingRoot cause
Root causeProblem solvingQualityIncident
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