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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Stock and Flow Diagram method illustration showing its working structure
Systems Thinking
Stock and Flow Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Stock and Flow Diagram shows how stocks, inflows, and outflows shape a system over time. It is especially suited when growth, delays, or capacity limits determine the dynamics.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h60-120 min1-3 h2-6 h
Participantsdifferent
4-102-82-81-6
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsCausal Loop Diagram, Feedback Notes, Leverage PointsStock and Flow Model, Dynamics Notes, Simulation Hypotheses
Tagsno overlap
JourneyServiceService design
Theory of ConstraintsAssumptionsSystems thinking
FeedbackSystems thinkingCausalityDynamics
DynamicsSimulationFeedbackSystems thinking
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