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| Criterion |  UX Research Customer Journey Mapping |  UX Research Empathy Mapping |  Operations 8D Problem Solving |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 30–60 min | 1-6 Wochen | 45–90 min |
Participantsdifferent | 4-10 | 4-8 | 4-10 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Empathy Map, Assumptions List, Research Gaps | 8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeWorkshop | QualityProblem solvingRoot cause | SynthesisQualitativeRoot cause |