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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Dot Voting |  Innovation Round Robin Brainstorming |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 5-15 min | 20-45 min | 30-60 min |
Participantsdifferent | 4-10 | 3-20 | 4-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ranked list, Consensus signal, Shortlist | Idea List, Cluster, Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | JourneyServiceService design | FacilitationVotingConsensusPrioritization | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityWorkshopDivergence |