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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainstorming |  Innovation Round Robin Brainstorming |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 20-45 min | 45-90 min |
Participantsdifferent | 4-10 | 4-12 | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea pool, Theme clusters, Shortlist | Idea List, Cluster, Shortlist | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationFacilitationInclusionCreativity | BrainstormingIdeationCreativityDivergenceWorkshop |