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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h1-3 h60–90 min15-45 min
Participantsdifferent
4-103-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresStakeholder Map, Engagement Plan, Risk NotesVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
JourneyServiceService design
FlowMeasurementConstraints
StakeholdersAlignmentFacilitationChange
ComparisonFacilitationAlignment
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