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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h1-3 h15-30 min1-6 Wochen
Participantsdifferent
4-103-82-64-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresRoot cause notes, Countermeasures8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan
Tagsno overlap
JourneyServiceService design
FlowMeasurementConstraints
Root causeIncidentLeanProblem solving
QualityProblem solvingRoot cause
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