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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  UX Design Service Blueprinting |  Operations Fishbone Diagram |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 45–90 min | 0.5-2 Tage | 30-60 min |
Participantsdifferent | 4-10 | 3-10 | 6-12 | 2-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Service Blueprint, Fail Points, Ownership Map | Fishbone Diagram, Cause Categories, Investigation Backlog |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | Service designOperationsJourneyBlueprint | Root causeQualityOperations |