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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 h45–90 min2-6 h1-3 h
Participantsdifferent
4-103-103-82-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areasCurrent Reality Tree, Core Problems, Intervention IdeasCausal Loop Diagram, Feedback Notes, Leverage Points
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeRoot cause
Systems thinkingRoot causeConstraintsCausality
FeedbackSystems thinkingCausalityDynamics
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