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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h45–90 min1-3 h2-6 h
Participantsdifferent
4-103-102-83-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areasCausal Loop Diagram, Feedback Notes, Leverage PointsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyServiceService design
SynthesisQualitativeRoot cause
FeedbackSystems thinkingCausalityDynamics
Systems thinkingRoot causeConstraintsCausality
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