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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() UX Research Affinity Diagramming | ![]() Systems Thinking Causal Loop Diagram | ![]() Systems Thinking Behavior Over Time Graph |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 45–90 min | 1-3 h | 20-45 min |
Participantsdifferent | 4-10 | 3-10 | 2-8 | 1-10 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Causal Loop Diagram, Feedback Notes, Leverage Points | Behavior Over Time Graph, Trend Hypotheses, Key Events |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | FeedbackSystems thinkingCausalityDynamics | Systems thinkingPatternsDynamics |



