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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumHighLowLow
Timedifferent
2-4 h1-6 Wochen30-60 min15-30 min
Participantsdifferent
4-104-102-62-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity Backlog8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanCounter Metric List, Guardrail DefinitionsRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
QualityProblem solvingRoot cause
MetricsMeasurementStrategyExperiments
Root causeIncidentLeanProblem solving
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