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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighMediumHighLow
Timedifferent
1-5 Tage1-2 h Setup, laufendHalf day45-90 min
Participantsdifferent
4-122-83-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAARRR funnel, Metric baseline, Experiment backlogLeverage Map, Action StrategyAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
ChangeSystems thinkingCapability
GrowthMetricsExperiments
Systems thinkingChangeStrategy
GrowthStrategyMarketPortfolio
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