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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
HighMediumLowHigh
Timedifferent
1-5 Tage1-2 h Setup, laufend45-90 min1-4 Wochen
Participantsdifferent
4-122-82-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summary
Tagsno overlap
ChangeSystems thinkingCapability
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
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