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| Criterion |  Product Strategy Impact Mapping |  Growth Pirate Metrics AARRR |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 45-90 min | 1-2 h Setup, laufend | 45-90 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | AARRR funnel, Metric baseline, Experiment backlog | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthMetricsExperiments | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |