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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |  Product Strategy GIST Planning |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 45-90 min | Mehrere Wochen | Wochen bis Monate je Goal | 30-60 min |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | Counter Metric List, Guardrail Definitions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative | RoadmapOutcomesPlanningExperiments | MetricsMeasurementStrategyExperiments |