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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
MediumHighMediumLow
Timedifferent
45-90 minMehrere Wochen1-2 h15-45 min
Participantsdifferent
3-82-6 researchers plus sample4-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAlignment Map, Open Issues, Decision QuestionsVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OutcomesInnovationResearchQuantitative
AlignmentStakeholdersStrategyFacilitation
ComparisonFacilitationAlignment
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