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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min1-2 h90-180 min initial, dann laufendMultiple workshops over several weeks
Participantsdifferent
3-83-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsNorth Star metric, Input metric tree, Measurement cadenceKPI Tree, Owner ListHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthMetricsAlignmentRetention
MetricsStrategyAlignmentMeasurement
GrowthBehaviorRetention
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