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| Criterion |  Product Strategy Impact Mapping |  Growth North Star Metric |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 45-90 min | 1-2 h | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-8 | 3-8 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | North Star metric, Input metric tree, Measurement cadence | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | GrowthMetricsAlignmentRetention | GrowthStrategyMarketPortfolio | StrategyMetricsExecution |