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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min2-4 h1-2 h45-90 min
Participantsdifferent
3-83-123-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery Options7S Assessment, Alignment Gaps, Change ActionsNorth Star metric, Input metric tree, Measurement cadenceAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
OrganizationStrategyAlignmentChange
GrowthMetricsAlignmentRetention
GrowthStrategyMarketPortfolio
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