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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min90-180 min initial, dann laufend90-180 min15-30 min
Participantsdifferent
3-83-83-61-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsKPI Tree, Owner ListGQM Table, Metric ProfilesSMART Goal, Measurement Note, Deadline
Tagsno overlap
OutcomesStrategyBehaviorPlanning
MetricsStrategyAlignmentMeasurement
MetricsMeasurementEngineeringAlignment
GoalsPlanningMeasurementAlignment
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