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| Criterion |  Product Strategy Impact Mapping |  UX Research Diary Study |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 3-8 | 5-20 | 3-8 | 2-6 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |