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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 min1-3 h20–45 min30-60 min
Participantsdifferent
3-83-8Small cross-functional group2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresRisk list, Mitigation plan, Assumption logCounter Metric List, Guardrail Definitions
Tagsno overlap
OutcomesStrategyBehaviorPlanning
FlowMeasurementConstraints
RiskDecisionFailurePlanning
MetricsMeasurementStrategyExperiments
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