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Criterion
How Might We
Innovation
How Might We
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowHighLowLow
Timedifferent
30–45 minHalf day30-60 min30-60 min
Participantsdifferent
1-103-82-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsValue Chain Map, Lever ListSCAMPER Idea List, Concept Shortlist, Variation NotesIdea pool, Theme clusters, Shortlist
Tagsno overlap
FramingOpportunityIdeationQuestions
StrategyBusiness modelDiagnosisAnalysis
BrainstormingIdeationCreativityReframingInnovation
BrainstormingIdeationCreativityWorkshopDivergence
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