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Criterion
How Might We
Innovation
How Might We
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–45 min6 Wochen Cycle + 2 Wochen Cool-Down30-60 min30-60 min
Participantsdifferent
1-102-4 pro Pitch4-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsPitches, Bet-table decisions, Hill charts, Cooldown outcomesIdea pool, Theme clusters, ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
FramingOpportunityIdeationQuestions
PlanningDeliveryAutonomy
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityRisk
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